Inbound Marketing Blog

In the last blog article Izzy began researching Inbound Marketing to see if it could help him achieve his sales targets for 2011. He heard about the Hubspot software, and after reviewing their customer case studies, and learning that other businesses were experiencing huge growth in their leads and conversions, Izzy was convinced that Hubspot was the right choice to help him grow his business in 2011.

Research shows that blogging helps boost your organic search rank and website visitors. But how do you do it properly?

I try to sit on as many webinars as possible to stay up to date with technology and marketing. This week’s  webinar was about the The Role of Email in an Inbound Marketing World, by Mike Volpe, VP of Marketing at Hubspot.  I learned some good points on successful email marketing and would like to share them with you.

In the last blog article, Izzy learnt about Inbound Marketing and how it is about having a strategic presence so your prospects can find you. With more and more people doing research on the web and buying online, having a website that prospects can find is going to be key to marketing in 2011.

I spent some time this week researching ideas for my husband’s 40^th, and the majority of the sites I visited did not deliver the information I was looking for – so I left!

Izzy is the Marketing and Sales Manager of a Small Business – his boss, the owner of the firm has just announced the sales targets for 2011, a 25% growth. “How am I going to do this,” Izzy ponders. Although the economy looks like it might be improving, it’s still early days yet, and people aren’t confident enough to start spending.

Small-business owners’ expectations for the next 12 months are now the most positive they have been since July 2008, based on the Future Expectations Dimension – as reported on Marketing Charts this week. With retail spending also on the increase, all indicators are pointing to good year in 2011.

Today I sat in on a presentation by the visionary David Meerman-Scott. Leading the way in how marketers market – his latest book “Real Time Marketing and PR” is about the value of Real-Time Marketing to business.  Even though I haven’t had a chance to read the book, it only launched today, what he says makes perfect sense to a marketer.  Using social media as a tool we can identify Real Time opportunities to better market our business. So I wanted to share what I learnt, Real Time, so you can start implementing into your business strategies too.

Recently I was asked on a Linked Group: “Where would you recommend someone start? How much time do you recommend spending working the social media?”

I sat in on a webinar recently by Hubspot, explaining keywords and how to use their keyword grader to determine the best keywords for your Search Engine Optimization (SEO) Strategy.