If one of your problems with blog writing is the planning and scheduling, you're not alone! I see questions on forums and LinkedIn groups around these topics all the time.
Topics: Inbound Marketing, Lead Generation, Blogging, Content Calendar
Blogging is one of the best
inbound marketing tactics. It helps with
search marketing – helping you get found, and it helps with
lead generation – helping you get leads and customers. But for many, knowing what to write or how to write is just a task that seems overwhelming. The truth is you know your product (or service) and customers better than anyone. You have the knowledge, it’s just a matter of learning how to turn a phone conversation, email or networking discussion into a blog article.
The purpose of this article is to show you how to turn what you already know into effective blog articles.
Once a month or quarter set aside 1-2 hours and sit down with your sales and/or management team (or yourself if you are the management team) and write down the answers to the following questions:
The purpose of this article is to show you how to turn what you already know into effective blog articles.
Once a month or quarter set aside 1-2 hours and sit down with your sales and/or management team (or yourself if you are the management team) and write down the answers to the following questions:
- Why do people need your product or service?
- What is their problem, need or pain point?
- Why should they buy from you?
- What are the problems if they buy the wrong product or service?
- What should they know before making a purchasing decision?
- What questions do customers ask before buying?
- What questions or reservations do people who don’t buy ask?
- Why don’t people buy from you?
- What do people want to know about your company before buying?
Answers to these questions are all blog topics or even a series of blogs.
Topics: Blogging
1. Your blog will increase organic search rank.
2. Your blog will increase traffic to your site.
3. Your blog will increase leads.
4. Your blog will position you as a thought leader.
5. Your blog is your own PR.
Now are you compelled to start blogging more frequently?
Topics: Inbound Marketing, Blogging
As we learn more about the benefit of blogging for lead generation and SEO, the question of 'what to write' is becoming a growing problem for many inbound marketers.
Topics: Inbound Marketing, Hubspot, Blogging
I often get asked how to blog and what to write. It seems many people are so scared to do it wrong – they get paralyzed. Others still don't know why they should be blogging and how it can significantly help their Inbound Marketing efforts.
Topics: Inbound Marketing, Blogging
Research shows that blogging helps boost your organic search rank and website visitors. But how do you do it properly?
Topics: Blogging
When I asked this at a recent business networking function no hands went up.
Topics: Inbound Marketing, Social Media Marketing, Blogging, SEO
The Inbound Marketing University #IMU kicked off today with a great session on Blogging for Business: What you need to know to get started. Presented by: MarketingProfs'Anne Handley and Mack Collier.
Blogging is a key component of SEO and Social Media Marketing to that should be implemented in every inbound marketing plan. Below are my quick takeaways from today's session that may help other small business owners to write effective blogs for their business.
Topics: Inbound Marketing, Small Business Marketing, Blogging
