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Inbound Marketing Blog

Download Inbound Marketing Content Calendar For Blogging

If one of your problems with blog writing is the planning and scheduling, you're not alone! I see questions on forums and LinkedIn groups around these topics all the time.

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Posted by Stacie Chalmers 07 February 2012 00:06:00

Topics: Inbound Marketing, Lead Generation, Blogging, Content Calendar

Blogging Made Simple: Learn How To Write About What You Know

Blogging is one of the best inbound marketing tactics. It helps with search marketing – helping you get found, and it helps with lead generation – helping you get leads and customers. But for many, knowing what to write or how to write is just a task that seems overwhelming. The truth is you know your product (or service) and customers better than anyone. You have the knowledge, it’s just a matter of learning how to turn a phone conversation, email or networking discussion into a blog article.

The purpose of this article is to show you how to turn what you already know into effective blog articles.

Once a month or quarter set aside 1-2 hours and sit down with your sales and/or management team (or yourself if you are the management team) and write down the answers to the following questions:

  • Why do people need your product or service?
  • What is their problem, need or pain point?
  • Why should they buy from you?
  • What are the problems if they buy the wrong product or service?
  • What should they know before making a purchasing decision?
  • What questions do customers ask before buying?
  • What questions or reservations do people who don’t buy ask?
  • Why don’t people buy from you?
  • What do people want to know about your company before buying?

Answers to these questions are all blog topics or even a series of blogs.

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Posted by Stacie Chalmers 30 January 2012 23:19:00

Topics: Blogging

Inbound Marketing + Blogging for Lead Generation: Why, How, What To Do

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Posted by Stacie Chalmers 08 August 2011 21:23:00

Topics: Inbound Marketing, Blogging

5 Things Every Small Business Owner Needs to Know About Blogging


1. Your blog will increase organic search rank.
2. Your blog will increase traffic to your site.
3. Your blog will increase leads.
4. Your blog will position you as a thought leader.
5. Your blog is your own PR.

Now are you compelled to start blogging more frequently?

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Posted by Stacie Chalmers 07 May 2011 07:00:00

Topics: Inbound Marketing, Blogging

20 Ways To Come Up With Blog Ideas For Inbound Marketing

As we learn more about the benefit of blogging for lead generation and SEO, the question of 'what to write' is becoming a growing problem for many inbound marketers.

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Posted by Stacie Chalmers 23 February 2011 00:00:00

Topics: Inbound Marketing, Hubspot, Blogging

Inbound Marketing Answers: 10 Ways To Get Targeted Blog Subscribers


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Posted by Stacie Chalmers 16 February 2011 01:00:00

Topics: Inbound Marketing, Hubspot, Blogging

17 Ways To Use Your Blog For Inbound Marketing and To Get More Leads

I often get asked how to blog and what to write. It seems many people are so scared to do it wrong – they get paralyzed. Others still don't know why they should be blogging and how it can significantly help their Inbound Marketing efforts.

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Posted by Stacie Chalmers 09 February 2011 03:45:00

Topics: Inbound Marketing, Blogging

13 Blogging Mistakes and How to Fix Them

Research shows that blogging helps boost your organic search rank and website visitors. But how do you do it properly?

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Posted by Stacie Chalmers 18 January 2011 08:00:00

Topics: Blogging

Hands Up Who's Heard of Inbound Marketing

When I asked this at a recent business networking function no hands went up. 

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Posted by Stacie Chalmers 07 October 2009 08:11:00

Topics: Inbound Marketing, Social Media Marketing, Blogging, SEO

10 Inbound Marketing Tips To Help You Blog Effectively

The Inbound Marketing University #IMU kicked off today with a great session on Blogging for Business: What you need to know to get started. Presented by: MarketingProfs'Anne Handley and Mack Collier.

Blogging is a key component of SEO and Social Media Marketing to that should be implemented in every inbound marketing plan. Below are my quick takeaways from today's session that may help other small business owners to write effective blogs for their business.

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Posted by Stacie Chalmers 30 June 2009 01:34:00

Topics: Inbound Marketing, Small Business Marketing, Blogging

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