So your website is up and running, your blog is building a solid readership and traffic to your site is growing. The next step? Converting those visitors into leads and customers.
Are you a marketer who views marketing purely as lead generation - a numbers game?
Topics: Lead Generation, Email Marketing, Branding
Recently I wrote an article called 5 Steps To Getting Found Online. The purpose of that article was to help business owners and marketers understand that there are specific tactics they 'must' implement if they want their website to work for them. By "work for them" I mean more than just show up on Google's front page, but to actually attract qualified traffic to their website, and keep them on their site. To learn more read the article here: 5 Steps To Getting Found Online: The Inbound Marketing Methodology
Topics: Lead Generation, Inbound Marketing Methodology, Marketing Automation
Are you drowning in information, new ideas and ways to grow your business?
It seems everyone is an expert in SEO and Social Media, making it difficult for small business owners to break through the noise, and know to whom they should listen.
The purpose of this article is to share my favourite inbound marketing articles of the week, from the thought leaders I have grown to trust over the years.
Topics: Lead Generation, Email Marketing, SEO, Social Media
Where to spend your marketing dollars is becoming more and more confusing for many businesses. Traditional channels like advertising, cold calling and direct mail are yielding fewer quality leads, which means the cost per lead is increasing. With new marketing opportunities opening up with the internet and social media, the confusion on where to spend marketing budgets increases.
Topics: Inbound Marketing, Lead Generation
Are you wondering how to convert more website visitors into qualified leads?
Topics: Lead Generation, Website, Landing Pages
To be successful at lead generation you first need to understand your target audience. Where do they go when they are ready to buy? Or one step before that, where do they go to do their pre purchase research? The internet has replaced the yellow pages for the majority of consumers - which means marketers need to learn how to position their companies on the internet so prospects can find them, when they're looking. It also means that marketers need to be a lot more tech savvy than they used to be. All of these changes can lead to confusion, poor decisions, costly mistakes and poor ROI on marketing efforts if marketers don't get it right.
Topics: Hubspot, Lead Generation
Is your website generating qualified leads for your business? If you're not happy with the volume or quality of the leads your website is producing then this article is for you.
Last week I wrote an article titled the 7 steps to help you write website content your prospects will love, the purpose of that article is to help you write website content to drive more qualified prospects to your site. The purpose of this article is to help you turn those prospects into leads.
Topics: Lead Generation, Website
While your end goal for might be sales, the secret to success for lead generation with social media is to know where it fits into the buy cycle for your business. My view is that it's at the beginning, and should be utilized to build reach, awareness, rapport, trust and authority. So here are my 9 social media tips for small business owners and marketers:
Topics: Lead Generation, Social Media Marketing, Small Business Marketing
The term “leads” in the title means “qualified leads” – read this article to learn how to attract qualified leads into your marketing funnel with an effective blog.
In my recent articles on blogging I write about how to use your blog platform to educate your audience. It may seem like you’re giving a lot of expertise and knowledge away to your competition but he truth is the benefit far outweighs the risk and here’s why.
Topics: Lead Generation, Small Business Marketing, Blogging
