Inbound Marketing Blog

Meet Jerry. He works at your local car dealership and boy - has he got a deal for you. Nevermind that you’ve told him you need a sedan with enough room for the kids, that can handle city traffic and has less than 75,000kms on the odometer. He has a hatchback and it’s a real beauty. The boot is deceptively big, the manual transmission has just been replaced and it’s only done 30,000kms (apparently the previous owner only drove it to church on Sundays). Don’t worry that you hate the canary yellow exterior too, his buddy Ron owns a car respraying business down the road. Mention Jerry’s name and you’ll get a great deal on a new colour.

Data Driven Marketing has become something of a buzz term in the industry. It was once considered a phase, but with social listening, online surveys, consumer feedback, Google Analytics and Internet of Things generating an immense amount of information every day, data driven marketing is a concept that is here to stay.

This article comes to you from the waiting room for my mechanic’s service centre. My car is undergoing its mandatory service, mechanics tinkering with engine parts I would struggle to describe.

By now we’re all well versed in the importance of a responsive website, optimised for sales and SEO. If things are going really well, your blog is up and running and your social media platforms are directing people to your website. If you’re really on top of your game, you’ve published awesome content like eBooks or webinars, and landing pages are capturing new leads. If this sounds like you, then congratulations: you’ve made it halfway!

I remember the early days of Inbound Marketing, when it was a new philosophy that threatened to disrupt our very notion of marketing. Over the years evolution has continued, to the point where Inbound Marketing could become known as just ‘marketing’. Its growth has been phenomenal – but more remarkable yet is the diversity of businesses and organisations that are benefitting from the Inbound philosophy. B2B, B2C, government agencies and non-profits are all taking their organisations and marketing efforts to the next level with fundamental Inbound principles that anyone can employ.

It’s hard to believe, but it’s March already and if you’re like me budgeting for 2016-17 is already underway.

This week’s blog comes from the keyboard of my brand new computer - a long overdue upgrade and one I had been putting off for way too long. As anyone who’s bought a new computer recently would know, it’s a relatively painless process. I knew what I wanted and I was done in a matter of minutes. But as I was taking my new toy from the box it struck me just how different this purchase had been from our household’s very first computer.

When it comes to lead generation, digital marketing offers a myriad of cost effective tools that help you reach and establish new audiences, share and amplify your content and drive prospective customers to your website. 

Before we talk any more about Inbound Marketing, I need to ask you a question: Is your website your star marketer? I mean, sure it ranks high in Google, features a nice design and is mobile responsive. But does it convert visitors into leads? Or is it sitting on the online shelf, collecting virtual dust?

So your website is up and running, your blog is building a solid readership and traffic to your site is growing. The next step? Converting those visitors into leads and customers.